Everyone is creative. Sometimes all it takes is a color, a texture, a feeling to spark it. Zsa Zsa Zsu collections are here to ignite that spark. Step into our world of vibrant textures, imaginative shapes, and bold, joy-filled design.

Maximalist

Carnival of Colors

The Maximalist collection is a stage where creativity, exuberance, and boldness take the spotlight. In this world led by imagination, every pattern speaks, every surface tells a story, and every color carries its own expression. Going far beyond the ordinary, this atmosphere is designed for those who want to express themselves freely. Wild transitions, textures energized by contrast, and details full of surprises... It flirts with humor, embraces flamboyance, and keeps the energy high. There’s no room for silence: walls tell stories, tables become performances, and objects set the scene. Every piece creates space for those who want to unleash their style. Maximalist is more than just a collection; it’s a manifesto that celebrates the courage to live boldly.
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Heritage

Diverse & Unique

The Heritage collection brings the past and present together at the same table, blending cultural heritage with today's sense of aesthetics. Crafted with traditional techniques, each piece becomes a narrative that stirs memory and emotion. From the elegance of the East to the clean lines of the West, this eclectic world unites timeless craftsmanship with patterns and textures rich in meaning. Sometimes the voice of the past echoes through the surface of a woven kilim, sometimes through a carved detail. Heritage brings the warmth of belonging into living spaces, leaving a personal mark with every design. This collection is soulful and stylish at once. It connects intuition with ritual, memory with innovation. With a timeless aesthetic, every detail opens the door to a new story.
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Blue

Sunny and Loud

Blue dreams of a life illuminated by the sun. Inspired by the mythological tales, landscapes, and poetic light of the Mediterranean, this collection brings together flowing shades of blue, warm touches of yellow, and sun-kissed surfaces. It evokes not just summer but the feeling of joy, clarity, and lightness that daylight brings. From porcelain to textiles to decorative objects, Blue offers a fresh and effortless sense of style. Each piece reflects the spirit of the coast with an open, radiant, and free character. Like a day spent under the sun, the collection glows with brightness and ease. Light on the walls, breeze at the table, coolness in the bathroom all come together in Blue’s world. For those seeking a style that feels like a vacation, Blue is an invitation to escape.
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Solid

Beauty of Basics

The Solid collection offers a refined way of saying more with less. With an understated yet striking presence, it transforms clean lines into a bold sense of style. Clear forms and high-quality textures come together with carefully selected colors to bring a quiet yet confident character into living spaces. Spanning from duvet covers to bathrobes, from towels to bath mats, this selection feels minimal on the surface, yet carries a refined attitude in the details. Every piece stands out with thoughtful craftsmanship and a comfort-driven structure. Whether paired with the energy of Maximalist or the storytelling soul of Heritage, Solid’s colorful essentials emerge as the perfect finishing touch. Like that final element that quietly brings everything together... Solid adds quality, balance, and elegance to your everyday life.
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Natural

Authentic by Nature

The Natural collection listens closely to what nature has to say. Crafted from pure materials like wood, cotton, seagrass, jute, and stoneware, each piece celebrates raw beauty and honest texture. With colors that pay tribute to the authentic nature of the material and forms inspired by organic simplicity, the collection reflects a lifestyle grounded in balance and awareness. Rooted in slow production and thoughtful design, it honors both the artisan’s hand and the spirit of sustainability. There is no need for extravagance. Authenticity shines through the natural essence of every surface. From quiet details to tactile finishes, Natural invites you to create a space that feels calm, conscious, and effortlessly refined.
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Cheerland

Festival of Joy

The Cheerland Collection reimagines the holiday spirit with the free energy of play and luck, free from clichés. This collection transforms homes into stages and dining tables into joyful performances. Bright colors, glowing details and artisanal touches come together to celebrate the excitement of new beginnings. Every piece from porcelain plates to candlesticks, from frames to shawls is designed as a small surprise that sparks the imagination. Cheerland is created for those who want to go beyond ordinary winter decor and turn their home into a festive atmosphere. Colorful, theatrical and unexpected. Every detail whispers “luck is with you.” For everyone who has the courage to celebrate life.
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Dream

Team

Zsa Zsa Zsu’s creative team brings together minds from different disciplines around a shared vision. Shaped by bold, energetic, and intuitive approaches, each collection comes to life as an original interpretation of form, texture, and color. Drawing on cross cultural inspirations, the designs carry Zsa Zsa Zsu’s playful spirit, turning imagination into something you can see and feel. In this world woven with color, excitement, and creativity, every piece opens a space for free self expression. Guided by the orchestration of Ali Uzan, Chief Designer of Zsa Zsa Zsu, this creative universe continually renews the brand’s bold and inspiring style with a fresh perspective each season.

“

Good design is not born from individual talent, but from collective intelligence. When different instincts and diverse voices come together, design truly comes to life.

”
Head of
Design and Creative Director
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Ali Uzan
Design in Perfect Alignment